Google Search ads for lawn and landscaping companies, from Emprise Digital
Landscaping slow this week, but payroll's the same every Friday?
We track every call and form your Google ads bring in, so you see what each one cost.
- Calls and forms reach you through a tracking line and a landing page we set up for your shop.
- We take at most 2 shops in each trade in each market.
We check your area and your state's rules before the call. The call takes about 15 minutes.
- Setup
- $997, paid once
- Core
- $497 every 4 weeks, from day 31
- Your ads
- Pay-as-you-go, under a weekly cap you set
Stop anytime in your first 30 days, and the fee never starts.
2016
We've run Google Ads for clients from Conway, Arkansas, since 2016.
7 days
From the build email to live.
2
We take at most 2 shops in each trade in each market.
$0
Markup on your ads.
What an open spot costs you
Tap a slot to mark it open or booked.
4 open spots
That's $1,200 of work your crew had room for.
Open Spots Core: $497 every 4 weeks. That's about $18 a day.
At your ticket, Core costs less than 2 jobs.
You pay for your ads on top, under a weekly cap you set.
We don't promise any number of leads, calls, clicks, rankings or sales. Google decides when and where your ads show.
We start the ticket at $300, Angi's 2026 national average for lawn care.
The lawn and landscaping searches your ads show on
Your ads start on 5 groups of searches. Every shop in your trade starts on this same list, and we don't test changes to it in your first 30 days live.
Lawn Care
- lawn care
- lawn care near me
- lawn service
- lawn service near me
- lawn care services
- yard service near me
Mowing
- lawn mowing service
- lawn mowing service near me
- grass cutting service
Landscaping
- landscaping
- landscaping near me
- landscaper
- landscaping company
- landscaping services
- landscape design
Yard Work
- yard cleanup
- leaf removal
- mulch installation
- sod installation
- shrub trimming
Lawn Treatment
- lawn fertilization
- weed control service
- lawn aeration service
In October 2026, Google's Keyword Planner showed 390 searches a month for "lawn mowing" in Little Rock. Bids ran just $0 to $4 because few of those people are hiring. Your list names the service instead, like "lawn mowing service."
We block people doing it themselves or shopping. That means searches for mowers, mower repair, weed killer and seed.
How it works
Book
Tell us about your shop, and pick a time for Miguel to call you.
15-minute call
On the call, Miguel walks you through the offer and the price.
Live in 7 days
We go live within 7 days of the email that says "Your build has started." If we miss, you don't pay the $497 for your first Core cycle, unless the delay is on you.
Day 31
Open Spots Core starts on day 31 after you go live unless you tell us to stop by the end of day 30.
Every step, in full
- Tell us about your shop, and pick a time for Miguel to call you. The call takes about 15 minutes.
- Before the call, we check your area and your state's rules. On the call, Miguel walks you through the offer and the price. If your shop is a fit, he sends you a link where you pay the $997 Setup and add your bank account.
- We build your Search campaign and landing page. We go live within 7 days of the email that says "Your build has started." If we miss, you don't pay the $497 for your first Core cycle, unless the delay is on you. Your 30 days start on the first day an ad runs with your page live.
What you get in your first 30 days
Your own Google Ads account, set up under our manager account.
One Google Search campaign for your main service and area.
One landing page for your shop. Calls ring straight to your phone, and each form reaches you by email.
A dashboard in your own client portal. It lists every call and form, and shows what Google charged each week.
6 more in your first 30 days
- Call tracking, so you can see which calls came from your ads.
- A spam filter on calls, so junk calls don't count as leads.
- We keep your ads off searches for your shop's name. That way you don't pay when people look you up by name.
- We run your ads for your first 30 days live.
- Same-day pause when the crew is booked.
- If you cancel and ask for your Google Ads account, we hand it over within 3 business days.
Landscaping on Google Local Services
If you'd rather pay per lead, ask Miguel about Open Spots Local on the call.
Google lists your trade in Local Services, with 15 job types.
Landscaping services
- Outdoor steps
- Outdoor water feature
- Garden decorations
- Sod seeding
- Sidewalk and walkway landscaping
- Driveway or walkway paving
- Landscape installations
- Landscape design
- Hardscapes
- Grading/resloping
- Driveway landscaping
- Concrete masonry
- Artificial turf installation
- Stone masonry
- Retaining walls
Google has a second category for some of this work.
Lawn care services
- Lawn mowing and maintenance
- Irrigation system repair and maintenance
- Lawn pest control
- Mulching
- Seeding
- Sod installation
- Weed control
- Yard cleanup
The job types are Google's own, from its Local Services list.
Angi's 2026 numbers put lawn care at $300 on average, mowing at $123 a visit and a landscaping job at $3,517.
The Lead Guarantee (Local Services)
Your trade has a lead number in 47 states. That's the fewest leads we promise from the first $1,000 Google charges you. It depends on your state and your average first job, and your proposal prints it.
The guarantee starts once you email us your average first job.
In Arizona, Colorado, Utah and Washington, lawn care and landscaping leads cost too much for us to promise a count, so the promise is the go-live date.
The On-Time Promise: Your ads go live within 21 days of getting your access and answers, not counting the days Google takes to check your profile. If we miss, you don't pay your first 4-week fee.
The Speed Promise (Local Services)
If Google hasn't charged your first $1,000 by day 60, you don't pay your next bill, as long as your ads stay on at the budget we set.
Our lead guarantee applies to Local Services leads only. Search Ads may bring extra leads but have no guaranteed minimum.
Who it's for
What trade is your shop in?
- Open Spots works best for shops with 2 to 5 crew members. Any size can start.
- It works best for shops doing about $500K to $1.5M a year.
- You want more calls from people ready to hire, not just clicks.
- Someone answers your phones live in business hours and returns missed calls the same day.
Not for:
- Shops that don't want more calls.
- Anyone who won't pick up or call leads back.
- Shops that won't pause their own Google Search ads for the same work while we work together.
- Shops booked out more than 10 business days. They go on the waitlist.
The money
Setup
Open Spots Search Setup: $997, paid once, in full.
Core
$497 every 4 weeks, from day 31
Your ads
Pay-as-you-go, under a weekly cap you set
Stop anytime in your first 30 days, and the fee never starts. The ad account and its call data are yours either way.
You can cancel anytime by email or in your portal. Core runs to the end of the 4 weeks you've paid for, then stops. Cancel before your first Core charge, and Core never starts.
All the money terms
Open Spots Core: $497 every 4 weeks. It starts on day 31 after you go live unless you tell us to stop by the end of day 30. Once it starts, it renews until you cancel.
Your ads: pay-as-you-go. You set a weekly cap of at least $300 in your first 30 days live and at least $250 after that. We pay Google as your ads run. Every Monday, we take exactly what Google charged the week before from your bank account, up to your cap. If Google charges more than your cap in a week, we take the rest the next Monday. No debit is ever more than your cap. We add no markup.
Cancel before we email you "Your build has started," and we refund all you paid. After that email, we don't refund the Setup. Your signed agreement and your intake form are due within 10 business days of your Setup payment. If they aren't both in, we refund all you paid. If we aren't live 14 days after that email, we refund all you paid, unless the delay is on you. The same goes if Google won't let your account run for a reason that isn't yours.
Ad money Google has already spent isn't refunded.
We don't promise any number of leads, calls, clicks, rankings or sales. Google decides when and where your ads show.
Check my area and book a callCheck my area and book a call
Your lawn and landscaping questions
Can I run ads for dirt work?
Yes, on Search. Google's Local Services has no category for digging or land clearing, so Open Spots Local has no lead number for that work.
What does lawn and yard work cost a homeowner?
Angi's 2026 numbers put lawn care at $300 on average. Most homeowners pay $100 to $500. Mowing averages $123 a visit, and a landscaping job averages $3,517.
Is my area open?
We take at most 2 shops in each trade in each market. Shops share a market when their main service areas overlap by more than half. You can book a call from anywhere in the US. Before the call, we check your area and your state's rules. If your market is full, you can join the waitlist.
When does Core start, and how do I cancel?
Open Spots Core starts on day 31 after you go live unless you tell us to stop by the end of day 30. It's $497 every 4 weeks, and it renews until you cancel. Your $497 invoice is due on the first day of each cycle. We take it from your bank account, as you OK once at checkout. An invoice due on a weekend or bank holiday is due the next business day. We remind you on day 21. We remind you again 7 days before your first Core charge, whenever it falls. You can cancel anytime by email to [email protected] or in your portal, with no notice period. We confirm your cancel by email the day we get it. Core runs to the end of the cycle you've paid for, then stops. There's no refund for part of a cycle. Cancel before your first Core charge, and Core never starts.
Can I stop after the Setup?
Yes. Cancel by email or in your portal before your first Core charge, and Core never starts. We stop your ads, and your next Monday debit covers only what Google charged before they stopped. Once we email you "Your build has started," we keep the Setup.
Do you use Local Services Ads in this offer?
No. This Setup is for Google Search ads and a landing page. If you run Local Services Ads now, you can keep them running. If you'd rather pay per lead, ask Miguel about Open Spots Local on the call.
Do you work with other trades?
Yes. We work with any trade except locksmith and garage door work. Pick your trade on the form, and we check your area for it before your call.
I already run Google Search ads. Can I still sign up?
Yes, if you pause your own Google Search ads for the same work while we work together. Google won't show two ads for the same business in the same spot, so two campaigns would work against each other. Local Services Ads, Facebook and Instagram ads and SEO can keep running.
What happens to my Google Ads account if I leave?
The account's data is yours, and you can have your Google Ads account ID anytime. If you cancel and ask for the account, we hand it over within 3 business days. We help you move billing to your own card or bank, and we remove our access once billing moves. We put your own phone number in your ads. Our tracking numbers stay with us. Your landing page stays up 14 days, then comes down, and you get its copy and photos as files. You can also ask for the account and stay on Core. We hand it over within 3 business days, and Google billing moves to your card. Core goes on while we keep manager access. If you remove our access, Core ends that day.
Can I pause my ads when my crew is booked?
Yes. Call or email us "PAUSE" before 3 pm your time, and we pause your ads that day. After 3 pm, we pause them the next business morning. A weekend request pauses Monday morning. Pauses are for weeks when your crew is full. Once Core has started, the $497 keeps running while you pause. Google charges nothing while your ads are paused, so your Monday debit drops too.
How do I pay for the ads?
You set a weekly cap of at least $300 in your first 30 days live and at least $250 after that. We pay Google as your ads run. Every Monday, we add up what Google charged for your ads the week before, Monday to Sunday, and take that amount from your bank account, up to your cap. Any checking account in your name or your business's name works. If your cap is $500 and Google charged $423, we take $423. If Google charged more than your cap, we take your cap, and the rest comes out the next Monday. No debit is ever more than your cap, and we add no markup. You pay for your ads after they run, never before. If you set your cap under $250 after day 30, we pause your ads and Core. If a debit bounces, we pause your ads the day your bank tells us. We email you a link to pay. If it isn't cleared within 5 business days of the first notice we send you about a failed payment, your Core plan ends. We hand the account over to you.
What if my area is small?
Before your call, we count how many people near you search for lawn care or a landscaper. If the count looks low, Miguel first offers to run your ads over a wider area.
Make every month busy season.
Check my area and book a call