Google Search ads for plumbing shops, from Emprise Digital
Plumbing slow this week, but payroll's the same every Friday?
We track every call and form your Google ads bring in, so you see what each one cost.
- Calls and forms reach you through a tracking line and a landing page we set up for your shop.
- We take at most 2 plumbing shops in each market.
We check your area and your state's rules before the call.
We've run Google Ads for clients from Conway, Arkansas, since 2016.
How it works
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Tell us about your shop, and pick a time for Miguel to call you. The call takes about 10 minutes.
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Before the call, we check your area and your state's rules. On the call, Miguel walks you through the offer and the price. If your shop is a fit, he sends you a link where you pay the $997 Setup and add your business bank account.
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We build your Search campaign and landing page. We go live within 7 days of the email that says "Your build has started." Your 30 days start on the first day an ad runs with your page live.
Who it's for
- Plumbing shops doing roughly $500K to $1.5M a year.
- You have 2 to 5 techs and want more calls from people ready to hire, not just clicks.
- Someone answers your phones live in business hours and returns missed calls the same day.
- The owner or GM is on the call with Miguel.
Not for:
- Solo plumbers and 2-person shops.
- Shops that don't want more calls.
- Anyone who won't pick up or call leads back.
- Shops that won't pause their other Google Search ads for the same work in their first 30 days live.
- Shops booked out more than 10 business days. They go on the waitlist.
What you get in your first 30 days
- Your own Google Ads account, set up under our manager account.
- One Google Search campaign for your main service and area.
- One landing page for your shop. Calls ring straight to your phone, and each form reaches you by email.
- Call tracking, so you can see which calls came from your ads.
- A spam filter on calls, so junk calls don't count as leads.
- We keep your ads off searches for your shop's name. That way you don't pay when people look you up by name.
- A dashboard in your own client portal. It lists every call and form, and shows what Google charged each week.
- We run your ads for your first 30 days live.
- Same-day pause when the crew is booked.
- If you cancel and ask for your Google Ads account, we hand it over within 3 business days.
The money
- Open Spots Search Setup: $997, paid once, in full.
- Open Spots Core: $497 every 4 weeks, after your first 30 days live. Once it starts, it renews until you cancel.
- Your ads: pay-as-you-go. You set a weekly cap of at least $300 in your first 30 days live and at least $250 after that. We pay Google as your ads run. Every Monday, we take exactly what Google charged the week before from your business bank account, up to your cap. If Google charges more than your cap in a week, we take the rest the next Monday. No debit is ever more than your cap. We add no markup.
- You can cancel anytime by email or in your portal. We refund the Core days you didn't use. Cancel before your first Core charge, and Core never starts.
- Cancel before we email you "Your build has started," and we refund all you paid. After that email, we don't refund the Setup. Your signed agreement and your intake form are due within 10 business days of your Setup payment. If they aren't both in, we refund all you paid. If we aren't live 14 days after that email, we refund all you paid, unless the delay is on you. The same goes if Google won't let your account run for a reason that isn't yours.
- Ad money Google has already spent isn't refunded.
Before you pay, we tell you on the call when Core starts for your shop.
We don't promise any number of leads, calls, clicks, rankings or sales. Google decides when and where your ads show.
Check my area and book a callFAQ
Is my area open?
We take at most 2 plumbing shops in each market. Shops share a market when their main service areas overlap by more than half. You can book a call from any state but five. We don't serve shops in Texas, Oklahoma, Rhode Island, Arizona or Alaska by phone yet. Before the call, we check your area and your state's rules. If your market is full, you can join the waitlist.
When does Core start, and how do I cancel?
We tell you on the call when Open Spots Core starts for your shop, and it never starts before day 31. It's $497 every 4 weeks, and it renews until you cancel. Your $497 invoice is due on the first day of each cycle. We take it from your business bank account, as you OK once at checkout. An invoice due on a weekend or bank holiday is due the next business day. We remind you on day 21. We remind you again 7 days before your first Core charge, whenever it falls. You can cancel anytime by email to [email protected] or in your portal, with no notice period. Your cancel takes effect the day we get it, and we confirm it by email the same day. If you cancel partway through a cycle, we refund the days you didn't use, at $17.75 a day. Cancel before your first Core charge, and Core never starts.
Can I stop after the Setup?
Yes. Cancel by email or in your portal before your first Core charge, and Core never starts. We stop your ads, and your next Monday debit covers only what Google charged before they stopped. Once we email you "Your build has started," we keep the Setup.
Do you use Local Services Ads in this offer?
No. This Setup is for Google Search ads and a landing page. If you run Local Services Ads now, you can keep them running.
Do you work with other trades?
Right now we only take plumbing shops.
I already run Google Search ads. Can I still sign up?
Yes, if you pause your other Google Search ads for the same work in your first 30 days live. Google won't show two ads for the same business in the same spot, so two campaigns would work against each other. Local Services Ads, Facebook and Instagram ads and SEO can keep running.
What happens to my Google Ads account if I leave?
The account's data is yours, and you can have your Google Ads account ID anytime. If you cancel and ask for the account, we hand it over within 3 business days. We help you move billing to your own card or bank, and we remove our access once billing moves. We put your own phone number in your ads. Our tracking numbers stay with us. Your landing page stays up 14 days, then comes down, and you get its copy and photos as files. You can also ask for the account and stay on Core. We hand it over within 3 business days, and Google billing moves to your card. Core goes on while we keep manager access. If you remove our access, Core ends that day, and we refund the days you didn't use.
Can I pause my ads when my crew is booked?
Yes. Call or email us "PAUSE" before 3 pm your time, and we pause your ads that day. After 3 pm, we pause them the next business morning. A weekend request pauses Monday morning. Pauses are for weeks when your crew is full. Once Core has started, the $497 keeps running while you pause. Google charges nothing while your ads are paused, so your Monday debit drops too.
How do I pay for the ads?
You set a weekly cap of at least $300 in your first 30 days live and at least $250 after that. We pay Google as your ads run. Every Monday, we add up what Google charged for your ads the week before, Monday to Sunday, and take that amount from your business bank account, up to your cap. If your cap is $500 and Google charged $423, we take $423. If Google charged more than your cap, we take your cap, and the rest comes out the next Monday. No debit is ever more than your cap, and we add no markup. You pay for your ads after they run, never before. If you set your cap under $250 after day 30, we pause your ads and Core. If a debit bounces, we pause your ads the day your bank tells us. We email you a link to pay. If it isn't cleared within 5 business days of the first notice we send you about a failed payment, your Core plan ends. We hand the account over to you.
What if my area is small?
Before your call, we count how many people near you search for a plumber. If the count looks low, Miguel first offers to run your ads over a wider area.
Make every month busy season.
Check my area and book a call